The MH Retail Advantage: Why We Beat Amazon on Ring Product Prices
When scouring the internet for deals on Ring products, consumers often default to Amazon, assuming the e-commerce giant offers unbeatable prices. Surprisingly, MH Retail Store consistently undercuts Amazon by at least 20% on Ring devices. This begs the question: How does MH Retail Store manage to offer significantly lower prices?
Amazon's Ring Monopoly
The answer lies in Amazon's ownership of Ring. Acquired in 2018, Ring's products are now deeply integrated into Amazon's ecosystem. This vertical integration grants Amazon significant control over Ring product distribution. To maintain market dominance, Amazon employs strategies limiting competition:
Restricted seller access: Amazon blocks third-party sellers from listing genuine Ring products, stifling competition.
Exclusive deals: Amazon reserves special promotions and bundles for its platform rather than year long value
The MH Retail Store Advantage
MH Retail Store's ability to undercut Amazon stems from:
Direct partnerships: Establishing direct relationships with Ring or authorised distributors, bypassing Amazon's restrictions.
Lower operational costs: Minimised overhead expenses enable MH Retail Store to maintain profitability while offering discounts.
Flexible pricing strategies: Unencumbered by Amazon's price parity clauses, MH Retail Store adjusts prices competitively.
Bulk purchasing: Economies of scale from bulk buying empower MH Retail Store to pass savings to customers.
Price Comparison Analysis
A snapshot of current prices highlights MH Retail Store's 20%+ advantage
Correct as of 9th Jan 2025. MH Retail prices compared to Amazon.co.uk and to Ring.com